Visa Cash App Racing Bulls Rebranding

A little sister to the historic Red Bull Racing Formula One Team, the Visa Cash App Racing Bulls (VCARB) have often been overlooked compared to their more successful and prestigious sibling. In recent years, VCARB has been in the midst of an identity crisis since rebranding from their long time team name, Scuderia Toro Rosso (2006-2019). In the span of just 6 years, the team has overgone 2 name changes— from 2020-2023 as Scuderia AlphaTauri, and from 2023 onwards as Visa Cash App Racing Bulls. In this 6 year time, there has been a distillation of their Italian racing identity and a overtaking of sponsored branding as their own. In this rebrand, the roots of VCARB are re-established— combining the Italian hertiage, racing motifs, and the younger-sibling attitude of RB with the integration of essential sponsor branding to form a fun yet thoughtful brand identity.